Heineken® launches first global ‘dual screen’ Champions League football game
To kick off the new UEFA Champions League season Heineken® introduces StarPlayer.Starplayer is a groundbreaking ‘dual screen’ digital initiative from Heineken which transforms how fans watch and interact with the UEFA Champions League [UCL].
StarPlayer, a unique overlay to live football matches, is a world-first innovation that lets fans interact with real-time football matches on a computer, iPhone or iPod touch while they watch UCL matches on television. StarPlayer, allows fans anticipate events unfolding on the pitch live and making second-by-second predictions in realtime.
StarPlayer unleashes fan’s competitive side too. To score points, fans anticipate what will happen at key moments such as corners, free kicks, and penalties, for example whether the shot will be saved or whether there will be a goal in the next 30 seconds. Using unique time-dependent technology, with every correct forecast, fans gain points. Through the ‘Interactive Champions League’, fans can also compete and share with their friends via Facebook and with other players around the world.
Irish fans will have a weekly chance to win a VIP trip to a UEFA Champions League match by topping the Star Player Irish league table after the two UEFA Champions League matchdays each week. Soccer fans can log on to Heineken.ie and register for their chance to win. Each week the runner up in the Star Player Irish league table will win a Heineken Fusball table.
This is the eighth consecutive year that Heineken, the world’s most international beer brand, has sponsored the prestigious UCL.
Walter Drenth, Marketing Director at Heineken Ireland, said: “StarPlayer will really change the way in which Irish football fans interact with the UEFA Champions League, creating a more social, ‘play and watch’ experience during matches. The appetite for UCL in Ireland is huge and with the introduction of StarPlayer, Heineken brings fans another truly premium, innovative experience.”
The Heineken StarPlayer app is free and available on Heineken.ie or from the App Store now.